This is a different kind of newsletter this week. If you're new to Your Color Style, then you may not know that every Sunday, I send out a newsletter that can be packed with info on color, how to wear, and product info.
This week is different.
Yesterday, while Joe and I were driving back from visiting a winery, we started talking about our business. Joe says to me "I've noticed lately that you've been swirling without much purpose."
He's right. It was so insightful, that I started to get a little choked up. All I could do was nod.
He continued to say, "Jen, where's the passion that pulled me into this business with you? I haven't seen it lately. You've been so focused on analytics and data that I haven't seen that spark. What happened to that art/painting course you were going to offer. You were so excited about it. You wouldn't stop talking about it. What happened to the Style Challenge? What's going on with the Style Club? You used to love spending time with the
members."
OMG, he is so right. I nodded again. Not being able to speak.
He continued, "I know it's important to understand what your followers want, but you also need to be doing and talking about the things you are most passionate about. That's why people started following you in the beginning. You just did what you loved. You need to get back to the roots of why you started this
business."
Full transparency. I have goals for this business. I want to reach more and more people and help transform them. I want to change lives and make a difference. It makes me so happy to receive a letter or post from a reader sharing how a course or idea changed the way they think about themselves. It lights me up.
Lately, the business has not been growing at the rate that I expected
it too. So, I started to have self doubt. "What if they don't really want to know about color? What if there are other topics they want that I'm not giving them? What if I'm growing my business in the wrong direction?"
When these doubts sneak in, it's easy to sort of lose my mind. I start to focus on what's not working and spiral into a dark rabbit hole.
I lost my way for a bit.
Sometimes when you try to make everyone happy, you lose sight of what's really important. Everything gets a bit fuzzy... less focused.
I am so grateful for Joe because his honesty and insight shifted me back.
I am grateful for YOU, dear reader, because it is your support and kind words that keep me going when life and business become challenging. Running this business is one of my favorite
things in the world and it is sometimes the most challenging. AND it's worth it. I LOVE hearing from you. I want to know how you're doing. You inspire me, as much as I hope I inspire you. So thank you from the bottom of my heart for being here.
I'm BACK!
What does this mean for you?
You're going
to see a fresh series of content... let me break it down:
- 3 Ways To Wear an Item / Best
____ for your body type
- Color in your life (interiors, inspiration)
- Guest interviews (If color has impacted your life in a positive way, reply to this email and let me know! I'd love to talk to you and share your insight on the blog and podcast.)
- Every 3 Months: Color combinations and outfit ideas for each color type, using the trending colors
- Monthly: 2 Color Reports to help you understand how to wear the colors you see everywhere in the stores. These will include color combos, outfit ideas and what statement you are making when
wearing these colors.
- Weekly: I will be hosting a live (and recorded) webinar where you can ask me questions. I will not be offering color analysis via this live video. This is more for questions around clarification around colors, feedback on outfits, topics you'd like me to address.
- Daily: This is still in the works but I will be offering Daily Style Boosts via email, if you want them.
- How To Transform Your Image With Color (coming soon)
- LIVE Color Mastery Course (kicks off July 1st and will be 4 to
6 weeks)
New Products
- The same color fans and color wheels are still available at Color-Fans.com
- We are still in ideation for new product
ideas
New Book
- I'm back to writing and finishing my book. Title TBD... "A Colorful Life"
I hope you can see why this week has been a very quiet week from me. We've been heads down in content strategy because I want to offer you AMAZING content to help you on your style journey.
You'll start seeing new content next week. Thank you for listening and please reply and let me know your thoughts... on anything I've mentioned. Your words are always helpful to me.
*HUGS*
Jen
PS. Are you still interested in learning what colors flatter you best and how to wear them? Reply and let me know! :-)
PSS. How has color impacted your life in a positive way? Please share with me!
Jen Thoden is a color style coach, entrepreneur, runner & mother-of-the-year (not). Her expertise in color and style has been featured in Inc.com, She Knows and Thrive Global. Her mission is to help women reinvent themselves with color. She
is the founder of Your Color Style™, a proprietary online color system that makes it easy for women to discover their best colors and to learn how to style themselves in ways that say "I am worth knowing!".
